NIS OOH Campaign Concept
Overview
A conceptual out-of-home campaign developed as part of a creative pitch for NIS.
The visual idea centers around a universally recognizable symbol of birth — a stork delivering a newborn — positioned above the map of Serbia to communicate the message of supporting families and new beginnings.
The Challenge
Out-of-home advertising requires immediate clarity and emotional impact within seconds of viewing. The challenge was to translate the campaign message into a simple, memorable visual that works at large scale and from a distance.
Creative Direction
The concept relies on a playful yet emotionally resonant illustration paired with handwritten typography.
The composition places the stork and newborn as the central visual element, creating an instant narrative that is easily understood in motion. The map of Serbia reinforces the national scope of the initiative.
Role
Concept and visual design.
Pitch proposal — not implemented.
